The Guitar Wall

The Guitar Wall 2017-07-05T15:20:12+00:00

Project Description

Click the image above to watch a slideshow.

In celebration of of the 10th Anniversary of The Guitar Wall, which I first built in 2007, has undergone a complete rebuild from the ground up. In its 9 1/2 year lifespan, The Guitar Wall was home to over 500 “wall spaces” belonging to guitar builders and other guitar-related businesses and in its time welcomed visitors in the millions from all over the world. After a brief technical demise (under-reported in the media and overshadowed by politics of the day), the great Wall is set to rise again in July, 2017 (about now).

A Simple Idea

The Guitar Wall was always a very simple concept. Stare at the wall, see something you’re interested in, click the wall space and go to the website. Nothing more to read into it.

While you can read about the History of The Guitar Wall, we think it’s now time to talk about the future. The wall of the past was a novel approach, but The Guitar Wall Twenty Seventeen is a horse of a different animal. The simple idea is much the same, but the execution is completely different.

The Visual Discovery Vehicle

The Guitar Wall of today is simple and elegant yet powerful and sustainable. Utilizing consistent high-end visual standards and interest-grabbing wall space design strategies, our goal is to engage visitors and offer them a straight-forward path to more information about the things they find interesting. In other words, create a win-win experience for both visitors and wall spaceholders.

Length and Depth

With 10 years in the market, The Guitar Wall is now part of GuitarPR, our PR News and Marketing Service. Our promotional channel is deep and our brand is well-known to many. Our commitment to effective messaging and creative presentation is always centered around the idea that we must capture the attention, convey the message and compel the action we desire to achieve. Check off those boxes and your odds of success are greatly enhanced. That same strategic path is our guidepost for building The Guitar Wall of the future.

What’s the Benefit?

Again, it’s not complicated. If you’re a visitor to the wall, our goal is simply to provide you with a unique, visually stimulating experience (of the guitar variety) and hopefully you’ll discover something of interest and value with a direct connection to satisfy your curiosity.

If you’re a wall spaceholder, it’s just as simple. We help you create a wall space designed to take advantage of the 3 C’s and generate incremental engagement with potential customers if that’s your goal. If you have other objectives, we’re happy to discuss them.

Project Details