During this time in history…

Most of Jeffrey D Brown’s lengthy career in media-related industries (publishing, advertising, music, tradeshows and events) has been spent developing entrepreneurial ventures or in corporate management. At the same time, he has tackled creative challenges as a publisher, producer, designer and writer. He is known for contributing an effective (and unique) combination of experience, talent, skill, and of course, humor… attributes that are not often packaged together simultaneously.


With a long history (meaning multiple decades) of involvement within the guitar universe, Jeff is the founder and CEO of Guitar Business Media, the home of, a focused PR and marketing firm for guitar-related businesses and the popular weekly show, Guitar Business Radio, the Podcast for the Business of Guitar of which he is the host. In addition, he is the publisher of Guitar.Business, the Magazine for the Business of Guitar launching in late 2018.

In 2012, he formed TrueMarket Group to offer a uniquely integrated array of threaded services that support a wide variety of goals and objectives, all related to generating profitable revenues. Its creative approach connects internal processes with external impressions resulting in holistic effectiveness and efficiency… all in one paragraph.

Recently in the not-so-near past…

From 2004 through 2006, Jeff was the Advertising Director for Clinical Lab Products magazine, which was originally a property of Medical World Communications prior to its acquisition by Ascend Media.

Furthermore, it was during the summer of 2001 that Jeff began focusing much of his attention on developing innovative media and marketing platforms for the tradeshow and event industry as Founder and CEO of AttendSource, Inc.

Before all of that stuff…

From early 1996 through mid-2001, Jeff held multiple senior level positions with CMP Media Healthcare Group, which was originally CME, Inc. before it was acquired by Miller-Freeman in 1999 (which also owned Guitar Player magazine at the time) who was actually owned by United Business Media. It was complicated.

As Group Publisher, Jeff lead the development and launch of two new magazines (Medicine & Behavior and Geriatric Times), as well as the rapid growth of Psychiatric Times, the number one publication in its field, which saw advertising sales rise from $1.3M in 1996 to $3.6M in 2000. Wow.

As Director of Sales, he was responsible for initiating over one hundred medical education meetings, tradeshows, events and related projects with support and sponsorship from major pharmaceutical companies resulting in over $22 million in combined sales. Really!

Jeff’s leadership role also included developing and managing the company’s exhibition business for its proprietary tradeshows and conferences including the U.S Psychiatric & Mental Health Congress and the U.S. Geriatric & Long Term Care Congress. During his tenure, exhibit sales alone increased over 500%. Huge.

And then there was this…

Prior to his employment with CME, Inc (and then CMP Media), Jeff held senior publishing positions with several high-tech magazine groups including OnLine Design and Computer Currents.

During the 1980’s, he was an executive in the advertising and music publishing industries. As a partner in Professional Music Products, Inc. (PMP), Jeff, along with Leon White and William Perry built the company into the leader in contemporary guitar education before it was sold to Belwin-Mills in 1982.

But more importantly…

Jeff is the proud father of a talented 16 17 18 19 20 21 22 23 24 25 26 year-old son, and has been playing the guitar longer than he’ll admit to (because he started very young). He’s not a bad cook but that’s not important at all. For more information… just ask!