A Long Story, Briefly Told
I’ve spent the better part of four decades moving through the world of publishing, advertising, music, tradeshows, and marketing. Along the way, I’ve worn more hats than most coat racks including publisher, producer, podcaster, designer, writer, consultant, and instigator of new ideas.
What I bring to the table is a mix you don’t often find in one person — knowledge, experience, talent, skill, humor, and just enough irreverence to keep it interesting.
Where I’m At Now
- Resimplification — An idea initiated in 2013, this unique platform includes a new website and a Substack-based publication focused on the Art of Returning to What Matters. Learn more →
- The Destination Workbook — My new book that offers a Simple, Practical Guide to Navigating the Next Level of Your Work, Business, and Life. Available October, 2025. Learn more →
- Guitar Business World — A unique, Substack-based hybrid business publication for the guitar universe focused on strategy, clarity, momentum, and purpose. Learn more →
- Guitar Business Radio — My original podcast where I talked with key industry people and well-known artists in the guitar world. All 83 episodes still available. Learn more →
- GUITARpr — Marketing, media, and sales services designed exclusively for the guitar-related universe since 2008. Learn more →
- TrueMarket Group — My consulting and creative umbrella, built to help organizations connect internal processes with external impressions — in other words, to generate real results instead of just more noise. Learn more →
Before All That
Over the years, I’ve held senior level publishing and advertising roles, launched magazines, built media platforms, and developed events that grew far beyond expectations. I was also a partner at Professional Music Products (PMP), a pioneering music publishing company that helped set the stage for modern guitar education back in the early ’80s.
And Then There’s This
All that being said, the most important job I’ve ever had is being the proud father of an extraordinary son. Everything else has just been practice.