During this time in history…
Most of Jeffrey D Brown’s lengthy career in media-related industries (publishing, advertising, music, tradeshows and events) has been spent developing entrepreneurial ventures or in corporate management. At the same time, he has tackled creative challenges as a publisher, producer, podcaster, designer and writer. He is known for contributing an effective (and unique) combination of knowledge, experience, talent, skill, and of course, humor… attributes that are not often packaged together simultaneously. Read more About the Fit.
Currently…
In 2012, Jeffrey formed TrueMarket Group, which offers a uniquely integrated array of threaded services that support a wide variety of goals and objectives, all related to generating profitable revenues. Its creative approach connects internal processes with external impressions resulting in holistic effectiveness and efficiency… all in one paragraph.
With a long history (meaning multiple decades) of involvement within the guitar universe, Jeffrey founded GUITARpr, (now part of TrueMarket Group) as a focused marketing, media, and sales organization for guitar-related companies and artists in 2008.
He has also been the host of the popular podcast, Guitar Business Radio, which began in January, 2018, and in the Spring of 2024, he launched a unique Substack-based hybrid business publication called Guitar Business World.
His latest Substack publication is Resimplification, is available now. It’s all about the art of returning to what matters, and is derived from his new book, The Destination Workbook, slated for release in September, 2025.
In the not-so-near past…
From 2004 to 2007, Jeffrey was the Advertising Director for Clinical Lab Products magazine, which was originally a property of Medical World Communications prior to its acquisition by Ascend Media.
Furthermore, it was during the late summer of 2001 that Jeffrey began focusing much of his attention on developing innovative media and marketing platforms for the tradeshow and event industry as Founder and CEO of AttendSource, Inc.
Before all of that stuff…
From 1995 through mid-2001, Jeffrey held multiple senior level positions with CMP Media Healthcare Group, which was originally CME, Inc. before it was acquired by Miller-Freeman in 1999 (which also owned Guitar Player magazine at the time), which was actually owned by United Business Media in the UK. It was complicated.
However, as Group Publisher, Jeffrey lead the development and launch of two new magazines (Medicine & Behavior and Geriatric Times), as well as the rapid growth of Psychiatric Times, the number one publication in its field, which saw advertising annual sales rise from $1.3M in 1996 to $3.6M in 2000 during his tenure. Wow.
Additionally and at the same time, as a Director of Sales, he was responsible for initiating over one hundred medical education meetings, tradeshows, events and related projects with support and sponsorship from major pharmaceutical companies resulting in over $22 million in combined sales. Really!
Jeffrey’s leadership role also included developing and managing the company’s exhibition business for its proprietary tradeshows and conferences including the U.S Psychiatric & Mental Health Congress and the U.S. Geriatric & Long Term Care Congress. During his tenure, exhibit sales alone increased over 500%. Huge.
And then there was this…
Prior to his employment with CME, Inc (and then CMP Media), Jeffrey held publishing positions with several high-tech magazine groups including OnLine Design and Computer Currents.
During the 1980’s, he was an executive in the advertising and music publishing industries. As an original partner in Professional Music Products, Inc. (PMP), Jeffrey, along with Leon White and William Perry, built the company into the leader in contemporary guitar education before it was sold to Belwin-Mills (which became like 7 other companies over the next 40 years).
But more importantly…
Jeff is the proud father of an amazing and highly talented 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 year-old son. There’s nothing better.
